Each year, the Ad 2 Tampa Bay Public Service Committee creates beautifully thought out pro bono campaigns for one deserving local nonprofit organization, which also is presented in front of a panel of judges at Admerica. Through thorough research, concept and strategy building, committee volunteers dedicate as much time as a second job in order to create a campaign that will impact the community.
For 2016-17, I served as Ad 2 Co-Board Director & Creative Director for the Public Service team. We were fortunate to partner with deserving nonprofit, Where Love Grows to create nourish.
nourish.is a call to action and fundraising campaign aimed to showcase the future of the Tampa community by empowering children of food insecure households for whom Where Love Grows stands. By emphasizing how deeps their efforts run, my team and I created a sustainable campaign, including campaign micro-site (pictured below), social content, print ads, illustration, video content, and branding using colorful imagery and a powerful message to #nourishus.
This campaign's achievement book won 3rd place nationally and helped solidified Ad 2 Tampa Bay as Club of the Year for the 2016-2017 season. The nourish. campaign resulted in over $3k in donations, 7 community partners including The Blind Tiger Cafe & Buddy Brew Coffee, 2.3mm impressions, an estimated campaign value of $152k and a sustainable campaign toolkit for Where Love Grows.
Fields: Campaigning, Branding, Graphic Design, Photography, Print Design, Social Media